- SARA MIRZAEE
DBA (Doctor of Business administration)
Swiss Management University Switzerland
MBA (Master of Business Administration) Sharif University and Royal roads of Canada Tehran, Iran
Azad University Tehran, Iran B.A English translation 1997
Qavam High school- Diploma 1991 Tehran, Iran
Daarvag International CEO & Member of
July 2016- Present
NOA Consulting Group (Personal business) Chairman
www.Noagroup.co March 2014- Present
Torfeh Negar Holding companies Member of Board
Faragostar Tejarat Member of board
Consultancy of different companies
Innovate Consultants Vice Director
Daarvag International Director of Client Services
2005 – 2008
Publicis. Graphics Tehran (PGt) Account Director
Mitsubishi corporation Sales and marketing Manager
(Mitsubishi & Konica distributor in Iran) 1998-2004
Mitsubishi corporation Top Supervisor & Commercial manager (Mitsubishi & Konica distributor in Iran) 1997-1999
Takhte jamshid lab Supervisor Tehran, Iran 1992-1997
Business Consultancy , Analysis of the current situation, future potentials, SWOT Analysis ( Market trends analysis, consumer’s behaviors & competitors analysis in order to design the best winning scenarios)
Development of annual budget plan
Development of business strategy according to the Holding or company strategies and cascading it to task of each department.
Interviewed, hired and trained marketing and the sales force.
Negotiated contracts and provided assistance for purchasing and supplying equipment and materials.
Managing & coaching marketing group.
Managing all account managers in an advertising agency
Managing advertising project. Consulting the best economical way, and Managing projects from A to Z.
Developing brand key positioning, brand communication strategy, media strategy and detailed media plan
Great networking relationship with different organizations and media
Good management and leadership in a project, how to assign people, how to motivate them, how to control and making all related coordination to meet the milestones.
Collaborated in a group of visitors, marketers, and account managers. Encouraging them to fulfill sale’s objective.
Cooperating with my team members in a fair way, they like their job more and respect organization missions.
Computer skills including: Ms Project, Ms Office (Excel, PowerPoint, Word)
Miscellaneous: Books & Articles
Academic IELTS: Overall 7
Essay and Translation: • Translation of Zag , Marty Neumeier • Translation of Building brands & believers , Kent Wertime • Translation of Power of Purpose , Richard J Leider
Translation of Thao of Warren Buffet
Writing “the Role of Celebrities in Brand growth”
Writing “ the secret of Leadership”
Writing Archetype in marketing , published in Amazon
Translation of “From Blend to Brands, branding in Asian countries”
Translation of “Enlightenment now” Steven Pinker as the best book from Bill gate’s point of view
Some articles & interviews that are available in my personal website: www.saramirzaee.com
Several articles and essays in different magazines & news papers
Primary: Business Analysis, Management, Branding, Sales & marketing, Market research, advertising, Public relation, Social marketing
Secondary: Commerce, event management
A: building a new brand in food industry ( one of the key brand in Iran khodro holding) management of mentioned brand from A to Z, brand name, brand positioning development, brand portfolio management, brand communication strategy and go to the market and sales strategy
This brand is the first brand in my resume which I was with it from its creation till now
B: Consultancy and management of Choopan Ice cream Launch, management of the whole project:
Choopan was producing Ice creams for 3 years but there was no brand awareness and market share. After my cooperation a market research has been done by myself and then a creative campaign has been developed and by a fair budget comparing to competitors a bang has been happened and Choopan has an incredible brand awareness on its ice cream and a good demand in the market, unfortunately their commercial and production were not fast enough to help sales and the demand was more than the supply and the traditional management belief discouraged me to continue cooperation with this company.
C: Consultancy in sales and marketing department in Torfeh Negar (the largest software manufacture in all professions by the name of Holoo) • Developing brand strategies, brand extension and all brand communications • Developing marketing plan • Reengineering sales methods • Promotional plans for their distributors across Iran D: Consultancy in organizational structure and marketing • Planning in business expansion in other markets such as : Sudan and KSA • Consultancy in commercial affairs E: Valuable experiences in branding and marketing and advertising planning and managing in follow mentioned industries:
Detergent, Hygiene industries: • Pakshoo • Paxan • Mobarak
Banking: • Maskan bank • ENB (Eghtesad Novin Bank)
Food Industries: • Behshahr – Ladan ( Safola) • Golestan • Saharkhiz • Snack & Chips (Cheetoz) • Kraft (Jacobs)
Nestle • Kent (relax)
• Fruit Juice (Shadlee , Spoota) • Sauce(Mahram) • Gallina blanca
Telecommunication, IT • Nokia • Hamkaran System
Home Appliances and Office machinery • Toshiba • Canon • HP • LG
• Fouman Chimie
Clothing • Jamineh • Giva
PR & Event management:
The following are some of my achievements:
● Trained more than 30 reputable brands’ marketing managers with great success
● Successfully created seven brands in Iran and managed their complete process from naming, positioning, portfolio, brand extension, communication strategies to their development
● Helped strategies brand re-positioning of more than 40 companies
● Consulted international brands on marketing strategy in Iran
● Consulted and successfully increased the sales of more than 40 companies in last 7 years in different industries in Iran.
● Translation and writing of 8 books and 35 essays on branding, marketing and advertising.
● I published 2 articles on my dissertation subject, which my new book is published in Amazon and I have a contract with another publisher to publish my book too in the USA, on the recommendation of my advisor. Please see attached the approval of my book publishing.
● Production and execution of more than 50 creative advertising campaigns in Iran for local and international brands. You can review the credential and case studies of companies in the attached document.
I was named & awarded as the best speakers among 20 speakers in 3 seminars on branding and marketing. International brand conference in Iran in 2011, 2012)
Managing different successful projects in different kinds of researches such as : Quantitative , qualitative(FGs & IDI), Mystery shopping, Home visit, Retail Audit
The main focus & expertise is on qualitative research on FGs or In-depth interviews and I was involved in projects for follow mentioned clients.
I know how to design a good discussion guide to cover all important issues and also moderation of all FG & IDI sessions as I’m an extrovert person and study considerable on people behavior and psychologically speaking I know how to get some information from people in any session and more important how to manage sessions.
The last but not the least is final report that a person with marketing background can make a better analysis of gathered data.
LG- Miele- Samsung- Shadlee- Mahram- Oghab Tea- Nikoo Tan Poush- Pakban- Choopan- Kalleh- Orion(Chocopie)- Turquise Partners( Mineral water- Confectionary- Culinary) – Somayeh- Torfehnegar(Holoo)- Yaks- Karman- BA- Panbehrese- Cheetoz